What’s in a name? Not much if that name is Mud Butte, Akron or Bumpass. But that changes a whole lot if your name is Snowmass. Say Snowmass and people begin to tune in to a whole other frequency — one that taps into the pure bliss of perfect powder, on-mountain concerts, world-class shopping, award winning family dining and a hundred other activities. Snowmass. Massive. Indescribable. Badass.